Vishal Ralh - UX Designer
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Hi, I'm Vishal

I love designing products and bringing joy to users. I believe that design can change people's lives and shape a better future for all. The future is UX.

The Wall Street Journal

Media | Newspaper | Guerrilla Research

The Wall Street Journal provides world-class journalism, but how can we deepen reader engagement in an age of constant distraction? I conducted a guerrilla research sprint to identify key opportunities to make the WSJ's digital reading experience more compelling and interactive.

The Wall Street Journal provides world-class journalism, but how can we deepen reader engagement in an age of constant distraction?

Outcome

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Validated Key Assumptions in Under a Week. By using a rapid guerrilla research approach, I was able to deliver actionable insights that directly informed the design direction, saving weeks of development time.

My Role

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UX Designer

The Process

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• Discovery & Research: Conducted a competitive analysis to identify market gaps, followed by rapid guerilla research to understand reader behaviors.

• Strategy & Definition: Synthesized findings into a clear user persona and defined the core user problem using the Jobs-to-be-Done (JTBD) framework.

• Ideation: Generated targeted solutions through structured ideation sessions based on the defined user problem.

Outcome

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Validated Key Assumptions in Under a Week. By using a rapid guerrilla research approach, I was able to deliver actionable insights that directly informed the design direction, saving weeks of development time.

My Role

+

UX Designer

The Process

+

• Discovery & Research: Conducted a competitive analysis to identify market gaps, followed by rapid guerilla research to understand reader behaviors.

• Strategy & Definition: Synthesized findings into a clear user persona and defined the core user problem using the Jobs-to-be-Done (JTBD) framework.

• Ideation: Generated targeted solutions through structured ideation sessions based on the defined user problem.

View Case Study➔

Habit Hero

Healthcare | Fitness | UX Research | UI Design

Prime Care, a leading UK insurance company, pioneered the industry by focusing on prevention and technology for better health. They developed a bare-bones MVP app called Habit Hero, but initial feedback was not positive. I’ve been tasked with conducting my own research, ideating, testing, and creating the final app.

Prime Care, a leading UK insurance company, pioneered the industry by focusing on prevention and technology for better health.

Outcome

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Sign-up success rate increases from 20% to 90%
90% task success rate for progress tracking
User satisfaction for data tracking increased from 3 - 8.5 (1-10)

My Role

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End-to-End Product Designer

The Process

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• Research & Synthesis: Competitor Analysis, User Research, Personas & Journey Mapping.

• Ideation & Design: User Flows, Storyboarding, Lo-Fi to Hi-Fi Prototyping.

• Validation & Delivery: Usability Testing, Stakeholder Collaboration & Engineer Hand-Off.

Outcome

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Sign-up success rate increases from 20% to 90%
90% task success rate for progress tracking
User satisfaction for data tracking increased from 3 - 8.5 (1-10)

My Role

+

End-to-End Product Designer

The Process

+

• Research & Synthesis: Competitor Analysis, User Research, Personas & Journey Mapping.

• Ideation & Design: User Flows, Storyboarding, Lo-Fi to Hi-Fi Prototyping.

• Validation & Delivery: Usability Testing, Stakeholder Collaboration & Engineer Hand-Off.

View Case Study➔

Harley Hospital

Medical | Hospital | UX Research | UI Design

This project was undertaken for Harley Hospital in collaboration with the London Agency, Creative Navy. The client’s objective was to develop a user-friendly private doctor’s booking app.

This project was undertaken for Harley Hospital in collaboration with the London Agency, Creative Navy.

Outcome

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The client's key objective was to achieve a doctor's booking within 60 seconds. The App successfully achieved this goal.

My Role

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UX/UI Designer

The Process

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• Research & Synthesis: Conducted competitor analysis and user research, synthesizing data into empathy maps to define the core problem statement.

• Ideation & Design: Facilitated ideation sessions and developed the solution through lo-fi, mid-fi, and high-fidelity prototypes.

• Validation & Delivery: Ran usability testing sessions and presented key findings and design corrections to stakeholders for approval.

Outcome

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The client's key objective was to achieve a doctor's booking within 60 seconds. The App successfully achieved this goal.

My Role

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UX/UI Designer

The Process

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• Research & Synthesis: Conducted competitor analysis and user research, synthesizing data into empathy maps to define the core problem statement.

• Ideation & Design: Facilitated ideation sessions and developed the solution through lo-fi, mid-fi, and high-fidelity prototypes.

• Validation & Delivery: Ran usability testing sessions and presented key findings and design corrections to stakeholders for approval.

View Case Study➔

Audio Magic

Audio | Music | UI Design | Advance Figma

This is a mini-project showing my hi-fidelity skills. I created a music app. The case study demonstrates a variety of advanced Figma skills, including Auto-Layout, Components and Design Systems

This is a mini-project showing my hi-fidelity skills.

Outcome

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A showcase of Advance Figma skills

My Role

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UI Designer

The Process

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• Foundation & Strategy: Established a design system foundation with a clear typographic scale, color palette, and spacing rules.

• Component-Based Design: Built a comprehensive library of responsive components using Figma's Auto Layout and Variants.

• Prototyping & Polish: Connected screens into a high-fidelity interactive prototype to demonstrate user flows and apply final visual polish.

Outcome

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A showcase of Advance Figma skills

My Role

+

UI Designer

The Process

+

• Foundation & Strategy: Established a design system foundation with a clear typographic scale, color palette, and spacing rules.

• Component-Based Design: Built a comprehensive library of responsive components using Figma's Auto Layout and Variants.

• Prototyping & Polish: Connected screens into a high-fidelity interactive prototype to demonstrate user flows and apply final visual polish.

View Case Study➔
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